Ecommerce SEO services that grow organic sales
Rank your categories and products for the searches shoppers make, so you rely less on marketplace fees and paid ads.
- Category pages that rank and convert
- Product schema and rich results
- Technical fixes for filters and duplicates
Why online stores need specialised ecommerce SEO services
Our ecommerce SEO services help online stores rank their categories and products for the searches shoppers actually make. We handle the technical issues unique to stores, such as filters, duplicates and out-of-stock pages, and improve category and product content so you rely less on marketplaces and paid ads for every sale.
An online store creates SEO problems a normal website never faces. Hundreds or thousands of product pages, filter combinations that generate endless duplicate URLs, out-of-stock items, thin manufacturer descriptions and constant competition from marketplaces like Amazon and Flipkart.
BizRanko's ecommerce SEO focuses on the pages that drive revenue. For most stores that means category pages first, because they target broader, high-volume searches like "cotton kurtas for women". Then we improve product pages, which win specific, high-intent searches.
We work on Shopify, WooCommerce, Magento and custom builds. If you are planning a new store, our ecommerce development team can build these foundations in from the start.
What our online store SEO covers
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Category optimisation
Unique introductions, useful buying guidance, internal links and clean headings for every key category.
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Product page SEO
Original descriptions, specification tables, image optimisation and review content.
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Product schema
Product, offer, review and breadcrumb markup that can earn rich results.
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Faceted navigation
Filters handled with canonicals and indexing rules, so only valuable combinations get indexed.
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Keyword research for stores
Mapping commercial searches to categories, sub-categories and collections.
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Buying guides
Helpful content that ranks for research searches and links to the right products.
Common ecommerce SEO problems
Thousands of near-duplicate URLs
Sorting, filtering and tracking parameters can create huge numbers of pages Google wastes time crawling.
Copied manufacturer descriptions
The same description appears on dozens of stores, so Google has no reason to rank yours.
Empty category pages
A grid of products with no text gives search engines little to understand.
Out-of-stock pages handled badly
Deleting or redirecting products carelessly throws away rankings and backlinks.
How ecommerce SEO grows organic revenue
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1
Store audit
Technical crawl, index analysis and revenue by landing page.
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2
Category strategy
Keyword mapping and a prioritised list of categories to improve.
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3
Optimise and build
Category content, product templates, schema and filter rules.
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4
Report on revenue
Organic sessions, conversion rate and revenue from organic search.
Shopify SEO and WooCommerce SEO in practice
Each platform has its own SEO quirks. Shopify creates duplicate product URLs through collection paths, fixes some URL structures and relies on apps that can slow pages down. WooCommerce gives more control but depends heavily on hosting quality, caching and careful plugin choices. Custom stores can do almost anything, which also means mistakes are easy to make.
Our Shopify SEO work typically covers theme-level canonical fixes, collection content, image optimisation and app clean-up. WooCommerce SEO usually involves faceted navigation rules, performance tuning and product schema. Whatever the platform, the goal is the same: fast, clearly structured category and product pages that search engines can index efficiently and shoppers want to buy from.
Find the revenue your store is missing
Ecommerce SEO services: frequently asked questions
Still have a question? Call +91 74286 23109 or message us on WhatsApp.
Should I focus on category or product pages first?
Usually categories. They target higher-volume searches and pass authority to the products within them.
Is Shopify good for SEO?
Shopify handles the basics well. It has quirks, such as fixed URL prefixes and duplicate collection paths, which we manage with canonical tags and theme changes.
What should I do with discontinued products?
If a close replacement exists, redirect to it. If the page has links and traffic, keep it live with alternatives. Otherwise let it return a 404 or 410.
Can SEO compete with Amazon and Flipkart?
For many category and niche searches, yes, especially with strong category content, original product information and a fast store.
Do you write product descriptions?
Yes. We can write descriptions for priority products and create templates your team can use for the rest.